The current site feels too brochure-like, too generic, or not credible enough for a serious buyer.
Professional firm case study
A sharper consultation-first website for a business that needs to look established.
This direction is for accountants, consultants, legal-adjacent services, and other firms that need to look measured, credible, and easier to contact without sounding generic.
What changed
The structure moves from brochure copy to stronger service framing and cleaner proof.
More established tone
Reduce visual noise and let the hierarchy do more of the work.
Clearer service framing
Explain what the firm actually does and who it is for without vague filler copy.
Consultation-first flow
Make the next step feel professional, direct, and easy to understand.
Preview
The page shape is cleaner, flatter, and more composed.
Included
Typical scope for this direction.
Pages
Homepage, service pages, proof/about, FAQ, and consultation contact path.
Commercial rule
Keep the site focused, the proof credible, and the page count tied to the offer.
Next step